WRITING IS DESIGNING. WORDS AND THE USER EXPERIENCE
“Writing is designing” is a powerful statement that Michael Matts and Andy Welfl define the role that writers, or (technical) writers, should have on their teams and in the product and user experience creation process. Words are no less important than visual images, structure or technical perfection, because the perception, understanding, mood of the user depends on them. Therefore, in order for the final product to turn out to be coherent and harmonious, writers must be included in the development at an early stage and constantly exchange their findings and developments with the rest of the team. Clarity and inclusiveness of texts, adherence to the voice of the company and product, the right choice of tone are, of course, important ingredients for success, and in this book they have been given a lot of attention. But it is effective communication in the team that will ensure understanding and awareness of the common goal - the key to the consistency of the text and the best user experience.
Show less✨
We will not be able to accept the return of books and other printed items. Make sure you ask us all the questions about this product before purchasing🙌
Before use, we recommend opening it on any page, bringing it close to your face and breathing in the aroma of a new book.
ArtHuss is a Ukrainian publishing house founded in Kyiv in 2016.
Where to find useful literature for creative professions or books for gifts and inspiration? ArtHuss publishing house - books about art, illustration, animation, design and lifestyle. The authors of the publications are practicing teachers, successful professionals and gurus in their field, so they know the difficulties experienced by both experts and beginners. Books from leading design experts: from Itten to Zagmaster, publications about famous names of the art world: Banksy or Iveyway Where to start and how to deepen knowledge and turn a hobby into a successful business? You will receive practical advice and tasks, cases, the basics of the profession, the history of development and modern experience, presented by the world's leading artists, designers, animators and illustrators. Explore art, design, photography, interiors, visual culture and beauty with books from Arthuss Publishing House.
We ship domestic orders daily by Nova Poshta (to the pick up office, post box or with a courier). For international shipping and payment options please contact our support team via Telegram Bot or Facebook Messenger Bot 10 am - 7 pm daily 🙌
