How design makes us think
"How design makes us think" is about going beyond the obvious and superficial to explore the hidden cues designers use to engage audiences. Design in any medium uses a combination of elements—types, images, shapes, and colors—to convey a message, but that message also creates thoughts and emotions that are not so easily articulated.
The book presents a wide range of examples from different fields, including publishing, product, digital and commercial design, and explores the techniques and tools designers use to influence audiences and convey implicit messages. Each chapter of the book explores different moods and concepts — from romance to productivity, from humor to sophistication. The result is a unique and fascinating insight into the design process for practitioners and enthusiasts alike.
Cover: soft.
Format: 210×270 mm.
Number of pages: 256.
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ArtHuss is a Ukrainian publishing house founded in Kyiv in 2016.
Where to find useful literature for creative professions or books for gifts and inspiration? ArtHuss publishing house - books about art, illustration, animation, design and lifestyle. The authors of the publications are practicing teachers, successful professionals and gurus in their field, so they know the difficulties experienced by both experts and beginners. Books from leading design experts: from Itten to Zagmaster, publications about famous names of the art world: Banksy or Iveyway Where to start and how to deepen knowledge and turn a hobby into a successful business? You will receive practical advice and tasks, cases, the basics of the profession, the history of development and modern experience, presented by the world's leading artists, designers, animators and illustrators. Explore art, design, photography, interiors, visual culture and beauty with books from Arthuss Publishing House.
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