Every story has its background. The family's own business began with a great-great-grandfather's fabric shop.
Grandmother, having learned to be a seamstress, sewed clothes to order.
The love for clothes was passed down through the generations, and in the 20th century Oleksandr Povoroznyk (founder of the brand), having studied at the Lviv Academy of Arts, received a rare profession - an artist-designer of clothes with a narrow specialization (technology of knitted products).
And, while still studying in Lviv, he created a knitwear production, which for 20 years honed his own style and exquisite simplicity, which formed the basis of the ELVI brand.