Prety Ghetto
This is an album-initiation that tells about the search for oneself in a big city, about the desire to stand out, brought to its maximum, about a moment of carefree in the early 2010s — a reality that is forever lost.
The eponymous series of photographs, Pretty Ghetto, features images of brightly dressed people, seemingly juxtaposed with the powerful buildings and structures of Kharkiv. The author emphasizes their otherness, marginality, and protest against the eternal busyness and monotony of routine. Surrealistic, carefully staged photographs raise the ever-relevant question of the nature of maximalist protest (is it sincerity or posturing?), of the gaze of the other — a point of view from outside the camera lens that modifies self-expression; of whether it is possible to stand out in an environment of one's peers.
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Osnovy Publishing House is an innovative publishing house that grew together with Ukrainian society and practically shaped its reading habits. Based in Kyiv, they introduce readers to whimsical do-it-yourself balconies, Ukrainian erotic photography, Orthodox Ukrainian architecture, and Soviet buildings forgotten at home and recently praised abroad. Thanks to the various works of the publishing house, Ukrainians and foreigners can discover a new side of Ukrainian culture and realize that everything can be considered as part of the heritage.
With a name that aptly translates as foundation, Osnovy appeared on the Ukrainian horizon in 1992 thanks to its founders Bohdan Kravchenko and Solomiya Pavlychko. It was a time when the country declared its independence and was actively looking for fresh perspectives on literature and media. In addition, there was a huge need for fresh voices in the nascent publishing industry in Ukraine.
Solomiya is a Ukrainian literary critic, feminist and translator, and Bohdan is a political scientist and former director of the Canadian Institute of Ukrainian Studies. They both believed in Ukraine and that books can transform society, so making great books available to a Ukrainian audience was a logical step. This idea gained momentum during the 90s, when the public became increasingly interested in reading world classics and recognized textbooks in the Ukrainian language. Osnoya Publishing House was one of the first to translate a number of important and modern textbooks on economics, history and philosophy.
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