The politics of design Ruben Pater
The design solutions that appear in today's society will be aimed at audiences of many different cultures and languages. But with the beginning of visual communication comes responsibility; Are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture may be offensive or even harmful in another. A color or font used in a layout may seem neutral, but its meaning always depends on culture. If designers learn to understand the global cultural context, we can avoid stereotypes and help improve mutual understanding between people.
The Politics of Design is a collection of visual examples from around the world. Using anthropological and sociological insights, it creates a deep understanding of contemporary visual communication. Examples relate to everyday visual communication practices online and offline: typography, images, colors, symbols and information. The book shows the importance of visual literacy when communicating across borders and cultures. She explores the cultural significance of symbols, maps, photography, typography and colors used every day.
This is a practical guide for design and communication professionals to help create more effective and responsible visual communication.
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ArtHuss is a Ukrainian publishing house founded in Kyiv in 2016.
Where to find useful literature for creative professions or books for gifts and inspiration? ArtHuss publishing house - books about art, illustration, animation, design and lifestyle. The authors of the publications are practicing teachers, successful professionals and gurus in their field, so they know the difficulties experienced by both experts and beginners. Books from leading design experts: from Itten to Zagmaster, publications about famous names of the art world: Banksy or Iveyway Where to start and how to deepen knowledge and turn a hobby into a successful business? You will receive practical advice and tasks, cases, the basics of the profession, the history of development and modern experience, presented by the world's leading artists, designers, animators and illustrators. Explore art, design, photography, interiors, visual culture and beauty with books from Arthuss Publishing House.
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