Basics of graphic design. Third edition
Alex W. White offers a design vision based on the concept of unity and interaction of content elements — and the background, visually expressed idea — and its framing.
"Design education is mostly about combining old and creating new elements of content. She focuses on the relationships between forms - and very rarely considers such a critical part of design as background spaces and forms. It reflects the belief that what is present is more important than what is not. But emptiness, when treated as a full partner in design, becomes dynamic. It is she, along with the original visual idea, that defines a great design," the author notes in the preface to the third edition.
Such a comprehensive view simply opens up a limitless field for experiments, and so that the designer does not get lost in them, the author outlines a very clear reference point - "communication":
"Unlike mathematics, where there can be only one 'right' answer, design offers many alternative solutions. And the designer has to find the best among them. Design should not be seen only as an opportunity to show off your own visual experiments. However, those searches that promote communication are always welcome."
The exposition of the author's original considerations and approaches is illustrated by a selection of examples representing different eras and styles.
Language: Ukrainian.
Number of pages: 232.
Cover: soft.
Format: 210×270 mm.
Year: 2023.
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