bitchin' is a unisex accessories brand that includes cotton caps and tote bags.
bitchin' translates as incredible, and the brand's philosophy is built around this, which glorifies one's own uniqueness and breaks stereotypes and prejudices imposed by society, reminding that first and foremost being a bitchin is being yourself. After all, in today's world, where we are surrounded by standards and expectations, it is important to stay true to yourself. We believe that each of us deserves better - every day.