Logo Design Love: A Guide to Creating Iconic Brand Identities. David Airey
Fully updated and expanded, the second edition of David Airey’s Logo Design Love offers even more of what made the first edition so popular: more case studies, more sketches, more secrets to successful client collaboration, more insider stories, and more practical information to help designers land their dream projects and execute them flawlessly.
In Logo Design Love, David Airey explains how to create a perfect brand identity from start to finish, illustrating his insights with real-world examples from renowned designers. He covers how to define a design brief, generate ideas, set pricing for services, and build strong client relationships.
Drawing from his own experience in identity design, David shares early sketches and final outcomes from his most successful projects. He also references the work of top designers, including Paula Scher (creator of the Citi and Microsoft Windows logos) and Lindon Leader (designer of FedEx’s iconic identity), as well as leading design studios like Moving Brands, Pentagram, MetaDesign, and Sagmeister & Walsh.
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