The Commandments of Graphic Design: 365 Practical Tips. Sean Adams, Peter Dawson, John Foster, Tony Seddon
The purpose of this book is to help designers master their craft, equipping them with essential rules, tips, and techniques. It covers typography, composition, color, and imagery — the fundamental ingredients that, when combined with a strong and compelling concept, result in effective design solutions.
If I were a chef, I’d want to cook with the finest ingredients: the best recipe, the freshest produce, and the perfect seasonings. You can’t expect to create a masterpiece if you're forced to work with canned tuna instead of fresh, or packaged tomato sauce instead of ripe tomatoes. The same principle applies to design. A well-considered typeface like Garamond, a carefully curated color palette, and a thoughtfully chosen photograph will always yield better results than a free font from the internet, default software colors, and a random stock image.
Once you have mastered the "correct" way to design — ensuring every dash and detail is in its place —you can start tapping into the other side of your creative personality. This is where unexpected, provocative choices emerge, where you can challenge conventions and explore alternative production methods. However, even in these moments of creative rebellion, the meticulous, rule-following designer within you must occasionally step in — to evaluate whether the solution is clear, compelling, and capable of captivating the viewer.
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ArtHuss is a Ukrainian publishing house founded in Kyiv in 2016.
Where to find useful literature for creative professions or books for gifts and inspiration? ArtHuss publishing house - books about art, illustration, animation, design and lifestyle. The authors of the publications are practicing teachers, successful professionals and gurus in their field, so they know the difficulties experienced by both experts and beginners. Books from leading design experts: from Itten to Zagmaster, publications about famous names of the art world: Banksy or Iveyway Where to start and how to deepen knowledge and turn a hobby into a successful business? You will receive practical advice and tasks, cases, the basics of the profession, the history of development and modern experience, presented by the world's leading artists, designers, animators and illustrators. Explore art, design, photography, interiors, visual culture and beauty with books from Arthuss Publishing House.
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