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Books and moreBooks and accessoriesBooksThe Battle for Your Brain

The Battle for Your Brain

470 UAH
We continue the MIT Press series "What Everyone Needs to Know About..." with the new release, "The Battle for... Show more

We continue the MIT Press series "What Everyone Needs to Know About..." with the new release, "The Battle for Your Brain."

Imagine a world where your brain can be analyzed to uncover your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can testify against you. A world where people with epilepsy receive warnings seconds before a seizure, and an ordinary person can peer into their own mind to erase painful memories or treat addiction. Neuroscience has already made all of this possible today, and neurotechnology is poised to become a "universal controller" for all our interactions with technology.

While this offers immense potential benefits for humanity, without safeguards, it could pose serious threats to our fundamental human rights—privacy, freedom of thought, and self-determination.

The Battle for Your Brain by one of the world’s leading researchers in neuroethics provides a path forward to address the complex legal and ethical dilemmas that will profoundly affect our freedom to understand, shape, and define ourselves.

Cover design and localization by Oksana Hadzhii.

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Brand

ArtHuss is a Ukrainian publishing house founded in Kyiv in 2016.
Where to find useful literature for creative professions or books for gifts and inspiration? ArtHuss publishing house - books about art, illustration, animation, design and lifestyle. The authors of the publications are practicing teachers, successful professionals and gurus in their field, so they know the difficulties experienced by both experts and beginners. Books from leading design experts: from Itten to Zagmaster, publications about famous names of the art world: Banksy or Iveyway Where to start and how to deepen knowledge and turn a hobby into a successful business? You will receive practical advice and tasks, cases, the basics of the profession, the history of development and modern experience, presented by the world's leading artists, designers, animators and illustrators. Explore art, design, photography, interiors, visual culture and beauty with books from Arthuss Publishing House.

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